SUCCESS
VirtualVeep provides a variety of services for our hand selected clients who we view as partners...
Here's some of the success from the past NPSL Season for VirtualVeep clients.
ANNAPOLIS BLUES FC
With the support of VirtualVeep, Annapolis Blues broke the NPSL Regular Season Crowd while finishing with an average attendance of 7,749 fans per game for the regular season then getting two Playoff Crowds of over 8,000 fans including a Club Record crowd of 8,480 fans.
VirtualVeep and TIFO Branding built 4 unique brands for Annapolis Soccer Group for a community engagement and database building campaign where the Annapolis community voted for their favorite team name. Thousands of fans voted over the month campaign which built an engaged database to market season seats and merchandise. On August 16th, 2022: Annapolis Blues was named the winning name/brand/badge as selected by the community.
VirtualVeep helped develop the merchandise strategy, build the E-Commerce solution and Online Shop, design the merchandise, source the best deals from best of brand vendors, created some innovative products (eg: Crab Mallet Bottle Openers) and purchase the merchandise while managing sustainable inventory, which resulted in Annapolis Blues selling over $171,000 in merchandise in the last year.
LUBBOCK MATADORS SC
With the support of VirtualVeep, Lubbock Matadors averaged over 4,800 fans per game in their 2nd NPSL Season with over 1,000 Season Seat Holders.
In consult of VirtualVeep, Lubbock Matadors have taken Sponsor Integration to the next level for lower division soccer clubs in the US. Lubbock Matadors have a branded Luxury Bus through an innovative partnership, co-branded Beer with the top local brewery, Pepsi has converted their primary Delivery vehicle to a Matadors Branded delivery truck, branded ice cream with popular local ice cream shop, and branded ATV.
Through VirtualVeep, Lubbock Matadors custom designed a mascot from the bull image in the clubs primary logo. Notorious (as the mascot was named by the fans) will do over 100 appearances per year in the community. The Lubbock Matadors sold a special community kit worn by Notorious on game days and at all the appearances to unique community minded companies which resulted in significant multi year revenue and a new popular merchandise item.
APPALACHIAN FC
VirtualVeep created a paranormal brand where they combined the world’s most popular game and the world’s most popular cryptid. Appalachian FC, based in Boone, NC, is located on the Appalachian Trail, which is known as the North American home to Bigfoot.
VirtualVeep works hand in hand with Appalachian FC on the social media strategy and campaign. Through effective social media plan and content, Appalachian FC had over 2 million unique social media impressions during one month.
VirtualVeep helps Appalachian FC with their squatchy merchandise strategy and plan for their PUMA and Non-PUMA merchandise to maximize profitability through strong marketing, effective inventory management and saving money through centralized purchasing. Appalachian FC has sold over $345,000 since the clubs launch in November 2020 via App FC Team Shop, Online Shop & Game Day Pop Up Shop.